Mobile marketing is all the buzz right now. Device sales are approaching 2 billion worldwide. Billion. With a ‘b’. The square footage of screen space if added together would be staggering. The number of eyeballs viewing that vast square footage of screen is equally staggering….24 Sep In Business, Strategy No comment
The Push Genius BlogThe art of communicating using push notifications, beacons and mobile apps.
Calling all business owners, inventors, imaginaries, and pontificators. Apple wants your attention. Bad. The latest round of Apple announcements were delivered at the Apple announcement this morning (and capped off with a live U2 performance). Much was revealed. New devices (iPhone 6/iPhone 6+, Apple…09 Sep In Uncategorized No comment
The inner child of every mobile device would fight tooth and nail to avoid anything remotely related to a fence. Mobility has enabled a world without barriers, without fences. We are often reminded of how the world has changed because of mobile technology. Devices are…31 Jul In Uncategorized No comment
There are real, live cookie monsters among us. eMarketing firms around the world pay fantastic figures for something we all have in common – we all have cookies. These cookie monsters want every last cookie available and, like them or not, cookies are a part…27 May In Business, Strategy No comment
At the very least I am subjected to at least 400,000 emails per hour (approximately). I dread using certain email accounts because of the unreal amount of information that is simply waiting for me to login. I would be lying if I said I didn’t…08 Mar In Strategy No comment
People are using their smartphones for everything from learning about celebrity hair styles to doctors appointments. 80% of the time people spend on smartphones is spent within mobile apps. That is where push messaging comes into play. Push messages should be part of any great…20 Feb In Strategy No comment
So? What’s your plan? You have the incredible mobile app that is an extension of your amazing brand. And you have finally figured out the perfect website to demonstrate, advertise and sell your perfect product. It is all there. The plan. Nice plan. Putting it…17 Jan In Strategy No comment